To appeal to influencers, creators and online business owners, Instagram is announcing a couple of new features. More than 1 billion people every month use Instagram as a Facebook replacement. Facebook recognises that Instagram is now at a scale and level of cultural ubiquity that it can begin carrying the torch. During Facebook’s F8 developer conference, a new feature was unveiled, a redesigned camera with what Instagram called Create Mode. You can build a post from scratch without needing to upload an existing photo or video which is an especially appealing proposition for ardent Stories fan who’ve built big audiences using the Snapchat-style format.

Next, Instagram has a feature where dedicated shopping tags let any influencer, artist or celebrity tag an article of clothing they are wearing so followers can buy that item on the spot within the app. Previously, only companies were able to take advantage of shopping tags to sell products using the platform’s new in-app checkout process which is still in beta. Public figures, creators, athletes, publishers and articles can now gain access to the feature which will let them tag articles of clothing and let followers buy those items immediately within the app.

Instagram is not taking a cut of the revenue but it require creators to use Instagram’s Checkout beta which involves a selling fee the company is testing. Next week, Instagram will test the shopping tags with a small group of creators. It’s not clear right now how one will gain access to the feature in the future of if it will involve Instagram’s approval. Instagram is also launching a donation sticker for Stories to let people raise money for nonprofits from within the app. Instagram says 100 percent of the funds raised will go toward the nonprofit of your choice.