Samsung Electronics will unveil its latest Galaxy devices at Galaxy Unpacked in London on July 22, introducing next-generation foldable smartphones with more adaptive artificial intelligence (AI) experiences.

The event will mark Samsung’s latest push in the foldable device category, combining new form factors with intelligent capabilities as the company looks to shape the next phase of mobile technology in the AI era.

Samsung said the upcoming Galaxy devices are designed to deliver more personalised and adaptive experiences, building on its foldable portfolio which has helped define the category since its introduction.

Galaxy Unpacked will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel from 9pm Malaysia time on July 22.

Ahead of the launch, Samsung Malaysia has opened registration of interest for customers from July 8 to July 22, offering participants a chance to win prizes worth up to RM62,944 and receive an additional RM120 e-voucher upon completing registration.

Customers can also purchase a RM50 Reservation+ Voucher from July 8 to July 24, which can be used to receive RM250 in value towards their next Galaxy foldable device purchase.

The London event will be closely watched as Samsung continues to expand the role of foldable devices, with the company positioning its upcoming products around AI-driven features and more flexible user experiences.