In a bold step toward redefining home laundry care, Haier Malaysia today unveiled its L+ Washing Machine, an artificial intelligence (AI)-powered washer-dryer that blends intelligent cleaning, cutting-edge hygiene features and sleek functionality into a single premium appliance.
This launch marks a key milestone in Haier’s journey to capture a larger share of the high-end appliance market in Malaysia.
Engineered for discerning consumers, the Haier L+ Washing Machine combines AI Smart Wash with heat pump drying technology, targeting efficient fabric care and hygiene at the touch of a button.
“We are excited to introduce the Haier L+ Washing Machine, a top-tier solution for today’s modern households.
“It removes tough stains like curry, ink and lipstick with ease while offering intelligent automation that fits seamlessly into our customers’ busy lifestyles,” Haier Malaysia Managing Director Fan Jing said.
Feature-Rich and Future-Ready
The Haier L+ Washing Machine offers a suite of intelligent features designed to streamline laundry care:
- AI Wash & Dry: Automatically adjusts water levels, detergent use, and drying time based on load weight.
- Smart Dosing System: Precisely dispenses detergent, softener, and bleach for optimal results.
- 607mm Super Drum Plus: Accommodates large items like duvets and curtains with ease.
- 26-Stain Removal Programs: Tackles a wide variety of stubborn stains, from soy sauce to fruit juice.
- Dual Engine Three Inverter System: Ensures fast, quiet, and energy-efficient operation.
- Ultra Fresh Air Function: Keeps clothes fresh for up to 12 hours post-wash.
- I-Refresh Technology: Gently refreshes non-washable or lightly soiled garments using warm air and steam.
- 10.1” LCD Smart Screen: The largest on the market, for an intuitive and interactive user experience.
The Haier’s flagship model also integrates UV and mite removal technologies for added hygiene and features Ultra Reverse Technology to reduce creases and ensure even drying.
Market Impact and Special Promotions
Available now at RM16,599, the L+ Washing Machine is being rolled out at Haier Brand Shops, authorised dealers and major retailers nationwide. In conjunction with the launch, Haier is offering limited-time promotional deals:
From May 22 to 25, 2025, customers purchasing during the roadshow at Pavilion Bukit Jalil can enjoy a special price of RM12,999 and receive up to RM2,000 in Touch ‘n Go eWallet rebates.
From May 26 to Aug 31, 2025, customers can enjoy up to RM1,000 in eWallet rebates at selected outlets.
As the L+ Washing Machine enters Malaysian homes, Fan said the company is targeting a 17.4% market share in home appliances through its ongoing investment in research and development and premium product rollouts under the theme, “More Creation, More Possibilities”.
