The hallmark success of Battle Royale game Fortnite has given Epic Games a massive fortune to play with. In light of this, the company has decided to take a smaller cut in profits from the Unreal Engine Marketplace. Rather than a 30% split, Epic Games will now only receive a 12% cut from product sales made on the store. This means that Unreal Engine developers will now get 88% in profits, up from the 70% cut.
The benefits don’t stop there, however. This new 88% (developer) / 12% (store) revenue split also applies retroactively. This means that all Unreal Engine Marketplace transactions in past, present, and future are subject to this change. As such, developers can expect some cash back for transactions made since the the store’s inception in 2014.
The Unreal Engine Marketplace is a store for Unreal Engine community. It enables game developers to purchase digital content sold by 3D modelers, digital artists, sound designers, programmers and animators, and use those assets in their own projects. Many successful UE4-powered games, such as ARK: Survival Evolved and PlayerUnknown’s Battlegrounds made use of Marketplace content in their development.
“Thanks to both the Marketplace’s growth and the success of Fortnite, Epic now conducts a huge volume of digital commerce,” says Tim Sweeney, founder and CEO of Epic. “The resulting economies of scale enable us to pass the savings along to the Unreal Engine Marketplace community, while also making a healthy profit for Epic.”
Fortnite is currently one of the most popular games in the market. It recently grew to 125 million total players in less than a year, and has releases across multiple platforms.
Meanwhile, the Unreal Engine has also seen significant growth. As of July 2018, the Unreal Engine 4 is home to more than 6.3 million users, gaining over one million since March alone. The Unreal Engine Marketplace has also seen a 30% growth in active sellers in the first half of 2018.