Apple Buys Online Magazine Platform Texture

Subscription model of unlimited content is working for many providers, just ask Netflix and they will attest to their success of offering movies and films for just one monthly payment was key in marketing their product.
Apple is taking a leaf from the Netflix book and has acquired Texture an online digital magazine service by Next Issue Media for an undisputed amount. The objective is to offer users unlimited access to their favorite titles for one monthly subscription fee. Texture brings over 200 popular magazines on its platform that gives customers easy readable content on any devices.
“We’re excited Texture will join Apple, along with an impressive catalog of magazines from many of the world’s leading publishers,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users.”
“I’m thrilled that Next Issue Media, and its award-winning Texture app, are being acquired by Apple,” said John Loughlin, CEO of Next Issue Media / Texture. “The Texture team and its current owners, Condé Nast, Hearst, Meredith, Rogers Media and KKR, could not be more pleased or excited with this development. We could not imagine a better home or future for the service.”
Since its launch in 2010, Texture has become the leading multi-title subscription service giving users the ability to instantly access some of the most widely read magazines while on the go. In 2016, Texture was chosen by the App Store editorial team for the annual Best Of selections, which celebrate the most innovative apps and games for iOS users.

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