Xiaomi Broadens the Mi 11 Series In Global Mega Launch!

Xiaomi has launched three breathtaking smartphones in its Mi 11 series which are  Mi 11 Ultra, Mi 11i, and Mi 11 Lite 5G and Mi 11 Lite (4G). Together announced are two new ecosystem products, Mi Smart Band 6 – the latest edition of Xiaomi’s ultra-popular fitness wearable, as well as the brand new smart home cinema – Mi Smart Projector 2 Pro.

The Mi 11 Lite and Mi 11 Lite 5G come with an ultra-slim light design, weighing no more than 159g and just 6.81mm thin. It is designed for young trendsetters and offers a more comfortable and lightweight in-hand feel. Both possess a triple rear camera array with a 64MP main camera, and with one-click AI cinema modes providing a nimble and user-friendly experience with minimal effort. They are also d’œuvres d’arts with true craftsmanship and a rich color palette and powered by Qualcomm® Snapdragon™ 780G to ensure powerful performance and utmost productivity.

The Mi 11 Lite will be available from April 6 at RM1,199 for the 8GB+128GB variant. It comes in three colours which are Boba Black, Peach Pink and Bubblegum Blue. The first 500 customers to purchase the Mi 11 Lite at participating Authorized Mi Stores across Malaysia will receive a free set of ecosystem products worth over RM500, while stocks last.

The Mi 11i grants a flagship-level performance with the Qualcomm® Snapdragon™ 888 and advanced 5nm process technology. It shines a fresh new look and slim and compact design and a flat screen display with its premium glass body. Its 6.67” AMOLED DotDisplay boasts one of the smallest punch hole front camera cutouts at 2.76mm. HDR10+ support, 120Hz refresh and 360Hz touch sampling rates as well as dual speakers and Dolby Atmos® which are the first for Xiaomi smartphones.

The Mi Smart Band 6 highlights a 1.56’’ large full screen AMOLED display that offers 326PPI crystal-clear resolution and approximately 50% more screen space than its predecessor. It doubled the fitness mode options and incorporated an array of health functions.

Last but not least, the Mi Smart Projector 2 Pro brings cinematic adventures to users’ homes with an outstanding 1920 x 1080 FHD picture quality, up to 1300 ANSI lumens high brightness, and HDR10 support for enhanced color contrast. It also highlights in-built 10W speakers with DTS-HD and Dolby Audio™ support for stunning audio performance and support omni-directional keystone correction, taking the fastidious job of positioning the screen out of the user’s hands.

Other than the Mi 11 Lite which will be available on April 6, the others are yet to be announced for the release date. For more information, check out the Xiaomi’s official website and information portal at https://www.mi.com/my/, or follow their official Facebook or Instagram pages for other exciting updates.

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