TikTok has unveiled the selection of Sameer Singh as Head of Global Business Solutions, Southeast Asia. Singh will be responsible to lead sales and business marketing solutions across all TikTok for Business products in the region.

Singh has initiated innovative marketing and advertising solutions for his beyond 25 years of career. Before joining TikTok and ByteDance, Singh led the operations at GroupM as Chief Executive Officer, South Asia to provide clients with a competitive advantage in digital leadership and content. He also held high leadership positions in Google, GSK, Procter & Gamble, and IPG, across geographies including Palo Alto, Boston, London, Dubai, and Guangzhou.

“TikTok has supported tens of thousands of enterprises and partners, especially small and medium businesses, to elevate their marketing and advertising efforts and grow their business with our extensive product suite. 

“Southeast Asia is a fast-growing region with boundless potential, especially in the short-form content space, and the SEA markets continue to be a priority for us as we expand and innovate our TikTok for Business offerings to suit the diverse needs of this region,” said Singh.

This selection reinforces TikTok’s commitment to the local economies in Southeast Asia by providing support to the many small and mid-size businesses that serve as the region’s backbone.

“We are in a dynamic time at TikTok as we introduce new and creative ways for brands of all sizes to reach success on TikTok, and Singh has been indispensable in driving TikTok’s advertising efforts thus far,” said Blake Chandlee, TikTok’s President of Global Business Solutions.