From simplifying fuel payments at Petronas stations to creating rewarding digital experiences for millions of motorists, Setel has transformed the way Malaysians approach everyday mobility. Its success in combining convenience, innovation and customer-focused solutions has earned the homegrown brand two coveted accolades at the PC.com Readers’ Choice Awards 2026.

Developed by Setel Ventures Sdn Bhd, a wholly owned subsidiary of Petronas, Setel began as a digital solution designed to make refuelling more convenient by enabling motorists to pay for fuel directly through their smartphones.

Instead of following the conventional payment process at petrol stations, customers can use the Setel mobile application to manage their fuelling transactions while enjoying integrated rewards and other digital services.

Over time, the platform has evolved beyond fuel payments into a broader mobility and lifestyle ecosystem, offering Malaysians greater convenience in managing everyday transactions.

This commitment to delivering practical, accessible technology has earned Setel the Best Fuel Rewards App and Best Fuel Payment App titles at the PC.com Readers’ Choice Awards 2026.

The double recognition is particularly meaningful because it comes directly from consumers, reaffirming Setel’s ability to translate digital innovation into experiences that resonate with Malaysians.

Innovation Built Around Daily Needs

For Setel, technology is not simply about introducing sophisticated features. It is about removing friction from everyday routines and making digital interactions simpler, more intuitive and rewarding.

This philosophy resonates strongly with the awards’ theme, Humanity in Intelligence, which emphasises the importance of ensuring that technological advancement remains centred on human needs.

Setel believes its success is rooted in understanding what customers genuinely value: Convenience, accessibility, security and tangible savings.

A notable example is the introduction of Voice Fuelling, which the company describes as Malaysia’s first AI-powered voice fuelling feature.

The innovation allows customers to initiate their fuelling transactions simply by stating their pump number, demonstrating how artificial intelligence can make an already convenient digital payment experience even more intuitive.

Rather than requiring customers to navigate additional processes, the feature uses technology to simplify their interaction with the application.

It is this practical application of AI, focused on solving everyday inconveniences, that reflects Setel’s approach to customer-driven innovation.

Reward In Spending

While fuel payment remains central to Setel’s identity, 2026 has marked an important period in expanding the platform’s capabilities beyond refuelling.

Among its significant developments is the introduction of Bill Payment, enabling customers to manage additional everyday financial transactions within the Setel application.

This expansion reflects the company’s ambition to provide a more comprehensive digital experience through a single platform.

Complementing this initiative is Setel Savers, a subscription-based rewards programme designed to help customers unlock greater savings and benefits from their spending.

Together, these offerings strengthen the value proposition that has made Setel popular among Malaysian motorists: Seamless payments combined with meaningful rewards.

The evolution also highlights how digital platforms can build stronger customer relationships by becoming useful beyond their original services.

For Setel, the objective is not merely to encourage more transactions but to create a reliable digital companion that simplifies different aspects of everyday life.

Secure And Trusted

As digital payment services become increasingly embedded in daily activities, consumers expect more than convenience.

Reliability, security, accessibility and consistent value have become equally important considerations.

Setel recognises that maintaining consumer confidence requires continuous improvement and a willingness to adapt to changing expectations.

The company places particular emphasis on listening to customer feedback and translating those insights into practical enhancements.

As a Malaysian-developed application, Setel also seeks to ensure that its services remain accessible to users from different backgrounds and levels of digital familiarity.

Its customer-first philosophy reflects the belief that technology achieves its greatest impact when people can use it confidently and effortlessly.

The Readers’ Choice recognition reinforces the importance of this relationship, with the two awards serving as a testament to the trust customers have placed in the platform.

Motivated To Deliver

As Setel looks towards 2027, its priorities remain focused on strengthening the customer experience, expanding practical digital services and delivering greater value through innovation.

The company intends to continue evolving alongside Malaysians’ changing lifestyles while building on its established strengths in fuel payments, mobility convenience and rewards.

For Setel, winning both categories represents recognition not only of technological achievements but also of the dedication of its people and the contributions of its partners and stakeholders.

More importantly, the awards provide fresh motivation to keep improving the services customers rely on every day.

By combining Petronas’ established mobility ecosystem with innovative digital capabilities, Setel has demonstrated how a locally developed platform can reshape familiar experiences and encourage wider digital adoption.