(Updated) Oppo & Barcelona Renew Partnerships; FC Barcelona Limited Edition Oppo Reno 10x Zoom Released

Derek Sun, OPPO Global Marketing Director

OPPO has announced today that it has renewed its partnership with FC Barcelona for another three years. To commemorate this partnership, OPPO released a Limited Edition FC Barcelona OPPO Reno 10x Zoom Series handset at the launch event held at the football club’s Camp Nou stadium in Barcelona. This furthers an already successful four-year alliance with the world-famous team, which is now the longest running partnership between a Chinese smartphone brand and a European football club.

“We are proud to expand our work with FC Barcelona. It’s a partnership that demonstrates why Barca is More than a Club, and OPPO is more than just a smartphone company,” said Alen Wu, Global Vice President, President of Overseas Business at OPPO.

“The European market overall is an integral region for OPPO as we grow our presence there – and we know that in order to grow we must connect with our customers. And today, that’s by waving the garnet and blue, the Colors of Miracles,” said Wu.

The new Limited Edition FC Barcelona’s handset from OPPO celebrates the three-year partnership, highlighting to fans the fruitful relationship between the two. Under the mantra of “Combining technology with art”, this commemorative edition of OPPO’s Reno 10x Zoom phone blends the team’s famous garnet and blue colours with hardware and software, fusing elements from the club’s past, present and future. OPPO has created a genuine work of art that is sure to resonate with Barça supporters globally.

Inspired by the club flags waving in Camp Nou, the phone’s exterior sports the club’s famous garnet and blue coloration, which forges closer ties between the club, the fans and the brand. This used an industry-first heat-press technique to create its unique gradient effect.

Overlaying this are two Barça logos: a larger blurred logo, paying homage to the club’s glorious history, as well as a smaller gold team logo at the bottom, which represents the club’s present, as well as its bright future. It also comes equipped with custom software, including exclusive wallpapers and icons such as footballs, garnet and blue kits, and more. Fans can also feel like Barca is with them wherever they go, thanks to its custom ringtones that sample the FC Barcelona anthem and stadium sounds.

Market availability

The Limited Edition FC Barcelona OPPO Reno 10x Zoom with 8GB RAM and 256GB ROM will be initially available in the global market in Europe, Southeast Asia, Asia Pacific soon.

Updated on 18/07/2019, 10:30 AM

The phone will be available on Malaysian Shores end of July, 2019.


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