The Power Of The Consumer; Companies Now Create Products For You, Not For Themselves

Wire

The Power Of The Consumer; Companies Now Create Products For You, Not For Themselves

Recently I went for the Sony Experience Event and was surprised at the focus on Vlogging and YouTubers.

No doubt, influencers and YouTube celebrities have an impact on the way things are done. There were a bunch of YouTubers at the event, and while not official, Phei Yong seems to be their influencer of choice. He’s a popular Youtuber with over 400,000 subscribers. He spoke about the camera, what he used it for, and what he liked. Their slogans were also #VlogWithSony and #TravelWithSony. So I guess you could figure out where this is headed. While true, everyone likes to take pictures and videos every once in a while, Vloggers have to because it’s their job. And the fact that it’s their job is what created this whole division for Sony, and why they went into it.

**Influencers actually influence something. Huh.**

At least it seems that way anyhow. But this is actually more indicative of the trends in many major industries. Tech, gaming, fashion are just some to name a few.

Adidas which was previously known for their sportswear, is now more popular for their hype beast culture attire. While they always had their lifestyle part of attire, when you speak of Adidas now, you think on Kanye and Yeezys. That’s how the company has been molded into what it is now because of people, and influencers liking and wearing the brand.

The Battle Royale Genre was basically built on the backs of popular streamers like Dr DisRespect, Ninja, and the whole roster of them. YouTubers can make or break something in this day and age, and that’s very true to this day. Games can go to greatness, or basically die with no one remembering their name if their favourite streamer destroys the game. PUBG, Fortnite, and Apex Legends wouldn’t be where they are today without them. Did you know the genre had been around for awhile? ARMA, H1Z1 and the lot, but PUBG was the first to get big. And can you guess why?

Opinions are easily swayed, and especially across the internet by someone you follow, or trust. Companies aren’t safe from this either anymore. And honestly, that’s a good thing. Brands are more liable to listen to consumers, follow the trends, rather than people blindly consuming.