Looks like even Sony doesn’t know how much the PS5 is gonna cost yet, as they revealed this at Sony’s third quarter earning calls, as reported by the SpielTimes. This has basically gotten everyone thinking that their next-gen console’s price, will depend on the competition; Microsoft’s Xbox Series X. We’ll probably get more information about the pricing as we get closer to the launch in the Holiday season this year, so we’ll see how it goes.
But at the quarter earnings call, the company’s chief financial officer, Hiroki Totoki said;
“What is not very clear or visible is because we are competing in the space, so it’s very difficult to discuss anything about the price at this point of time, and depending upon the price level, we may have to determine the promotion that we are going to deploy and how much costs we are prepared to pay.”
He goes on to talk about the act of balancing things and “it’s a balancing act it’s very difficult to say anything concrete at this point of time”.
Which essentially boils down to the fact that they just don’t know how much to price the thing. It is the next-generation of gaming, so that garners a higher price-point. But too high a price, and lower the bar for entry to existing PS4 users, and newcomers alike. It’s hard, and I don’t blame em’ for it.
But Totoki has stated before that they’ve been working on the pricing of the PS5 and that they were “analyzing the cost, the acceptable price in the market, and platform penetration”, so we should expect the pricing to be somewhat reasonable.
While it looks bleak for the moment, we shouldn’t fret too much. What he’s saying does sound like they’re waiting for Microsoft to release their prices before dropping their own strategy, it could just be that they’re looking for the best way to approach the market. Because based on the information he’s said this time, along with the last earnings call, that’s what’s apparent to me at the very least.
Really hoping that Sony doesn’t drop the ball on this one and price it way over what people are expecting. As of now, we’re pretty much predicting it’ll stay in line with the PS4’s pricing strategy. They released the PS4 for $399 (RM ~1656), so around that price range wouldn’t be too crazy of an ask.