Looks like Sony is taking jibes at Apple with subtle velvet punches, first was this pot shot. Does the image on the Xperia Z5 look familiar? Yes, iPhone 6s and 6s Plus were introduced with Siamese Fighting fish on the screen and Sony either mocking or copying it with this pre-order notice placed on its website. But this was soon followed with another posting on its official facebook page by the  Japanese mobile phone company asking fans to switch to Sony Xperia Z5 which has 23 megapixel camera versus 12 megapixel, an obvious reference to iPhone 6s.

Xperia Z5 is the World First 4K display smartphone with exemplary features, placed side by side with iPhone 6s, the Sony is an outright winner. The enigma surrounding Apple products has its fans in a trance, they could put their brand on a loaf of bread and they will be selling millions in days, that’s how powerful the brand is, last check…the Apple brand is the most valuable on the planet.

Users are wise-ning up now and have started to compare price against specs vs personal usage requirements, making phones like OnePlus and Xiaomi so popular among mid market users, this behaviour could spread to flagship models as well. Apple might not be able to continue to shove train loads of iPhones with lower features than Sony or Samsung for long, a new consumer is emerging who reads tech sites and blogs, arms himself with important information that could assist him in getting the right device for himself and be too loyal to specific brands. And this could pose a danger for Apple.