Okay first of all, I want to know who was behind this? Brock, was it you? Did no one in the company see this coming? Did no one noticed this? Or was this actually intentional? Oh well.
If you don’t know what I’m talking about, don’t worry, here’s basically what happened. Let’s start with the game itself. The Pokemon Masters game is a free mobile game for Android and iOS developed and published by DeNA. It was released as Pokemon Masters in August 2019.
Set on the artificial island of Pasio, the game allows players to battle and recruit various prominent Pokémon Trainers from the main series games. The game is celebrating its 1st anniversary this year and it’s getting some new updates so to celebrate, the name of the game has “evolved” from Pokemon Masters to Pokemon Masters EX.
Doesn’t sound too bad right? Try turning that into a hashtag. Go ahead, I’ll wait.
Yup, that’s right. That did not go so well. Or did it? I don’t know, you decide. Though not for its intended purpose, the hashtag is currently trending on Twitter worldwide. I guess any publicity is good publicity(?). Don’t expect to see any actual tweets about being for the game’s anniversary or new update. This is a whole other kind of excitement.
So on twitter, you will see some…..divided reactions. Some people thought the hashtag was just a bad joke where people are just trying to ruin your childhood while others are enjoying the chaos and playing along. I was on the former, then I actually looked through the hashtag and found out what it was supposed to be.
That’s not all, the funniest thing in all this is that both hashtags have the Twitter-assigned, official icon for the game. That should’ve been a big indicator that it was an official hashtag and not just some bad joke by random trolls on Twitter.
What do you think of this hashtag? Were you shocked? Was it funny? I still don’t know how to feel about it actually.