The Ministry of Communications and Multimedia (KKMM) announced today that it is working with Malaysia DigitalvEconomy Corporation (MDEC) to establish a new Digital Content Ecosystem (DICE) policy to strengthen the local digital content industry and ultimately position Malaysia as the leader in digital content creation and production in the region.
“Malaysia, which sits in the heart of South East Asia is well poised to further grow and solidify its position as the games development hub of the region. Malaysia is attractive to digital content and creative tech studios due to its youthful demographic, access to talent with cultural influences from both the East and West and a higher education system that has a focused tech-track.”
“The DICE Policy, to be spearheaded by MDEC, aims to accelerate the digital content creative industry as a driver of economic growth in Malaysia. The policy will focus on attracting investments, building local talent and companies and strengthening the ecosystem through government and private sector partnership. It also aims to
advance research, IP creation, commercialization, branding and marketing capabilities in order to improve its export potential. Equally important, this policy will also look at Best Practices in order to promote a healthy animation and gaming environment for all users. In order to develop the new DICE policy, the government
has decided to take a collaborative approach. MDEC will be organizing town halls and focus group discussions with the industry, academia and those related and interested to this industry.”YB Gobind Singh Deo, Minister of Communications and Multimedia
Malaysia’s track record in digital content creation includes the Animation sector where Emmy-nominated Saladin has been followed by dozens of global and regional IPs such as Upin & Ipin, Boboiboy, Ejen Ali and many more.
The national game development industry recorded exports of RM 684 million in 2017 registering a 46% year on year growth between 2016-2017. This coming from just over 60 game studios in this sector. Malaysia is also now home to the biggest digital content industry platforms in Southeast Asia such as Kre8tif (covering animation, VFX, new media) and Level Up KL (covering games, interactive media, AR/VR).
LEVEL UP KL is an annual South East Asia Games Developers conference led by the MDEC to drive the growth of the games industry in Malaysia and the region. It is the premier platform for the region that brings together local, regional, and international community of games developers, publishers, and technology providers to gather, learn, and share the latest information of content development technologies and business trends in the industry.
