Over A Million Fitbit Versa Smartwatches Sold In Less Than Two Months

Fitbit announces that it has sold over a million Fitbit Versa devices since general availability began on April 16. On top of that, Fitbit also claims their new female health tracking feature is well received; they state over 2.4 million users since they released it just last month.

one million fitbit versa sold

“With Fitbit Versa, we are delivering on our promise to offer a true mass appeal smartwatch with engaging new features. The positive response to Versa shows that we are filling this void and well positions us to gain share of the fast-growing smartwatch market,” says James Park, co-founder and CEO of Fitbit. “The engagement we’ve seen with our new female health tracking feature further demonstrates the value our users see in being able to get a more comprehensive look at their overall health and wellness, in a single place, in a way that other available cycle tracking tools cannot.”

Fitbit made the female health tracking feature available to iOS and Windows users back in May. They say that in just two weeks, more than one million users began using this feature. There’s also platform availability for Android users now too. In total, over 2.4 million users have added the feature to their Fitbit app. Of that figure, 1.8 million users have added at least one period to the calendar, proving that users like the feature. Indeed, over 500,000 users have added two or more retrospective periods, while nearly 700,000 users have logged one or more symptoms.

As for the Fitbit Versa, well with over a million Fitbit Versas sold it’s probably a good device right? Our reviewer certainly enjoyed it; you can read our review of the smartwatch by clicking here.

For the full statement by Fitbit, you can click here.

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