Exclusive: Facebook Reveals Next Step for Music Experiences

After confirming multiple deals with music publishers and copyright holders, Facebook is all set to amp up its music experiences. Beyond providing live coverage of stage acts, the influential social network platform is introducing new expressions via music.

The move will enable users to express themselves better by incorporating music into their post. It is no longer necessary to insert a background track to one’s video before posting; instead, Facebook will provide a list of licensed backing tracks to choose from. This directly addresses copyright and licensing concerns that have been plaguing both Facebook and the music industry.

“We’re testing this in several markets now and look forward to making it available more broadly soon. This includes the new Li Sync Live feature,” confirms a blog post from two key Facebook leads. They are Tamara Hrivnak, Head of Music Business Development and Partnerships; and Fred Beteille, Head of Product, Music and Rights.

The Lip Sync Live function will allow users to live-stream their song cover attempts; the tracks from the ever-growing library include God’s Plan from Drake and Ed Sheeran’s Happier.

Users who are keen to try this new feature can do so when they start a new Facebook Live video. Just select Lip Sync Live when the video goes live.

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