Lazada’s 6th birthday festival finally kicks off, from the 25-27 April! To celebrate, they’re revamping and improving their shopping platform. Lazada are set to make online shopping more personalised, social, and interactive for the betterment of their customers.

“Today, Lazada is the most downloaded shopping app in Malaysia with more than 7 million downloads. With smartphone penetration standing at 70% in the third quarter of 2017, most Malaysians are now opting to use their smartphones as their primary shopping tool. In order to continuously deliver a delightful shopping experience to our mobile customers, we are making online shopping even more personalised, social, and interactive,” says Christophe Lejeune, CEO of Lazada Malaysia.

The revamped Lazada app now has these new feature:

• Full personalisation – The Lazada app now uses AI to drive personalisation across the customer shopping journey. You’ll see products and offers based on your app and purchase history. The more you use the more accurate the AI will be, giving you the info you need immediately when you log in.
• Chat Now – You now have the ability to send messages to certain sellers, asking anything you want before manking a purchase. This helps when there’s many variants of a certain product to clarify availability of certain models. Do note that this feature is in beta.
• Cashback with Lazada E-Wallet – Lazada’s new E-Wallet allows customers to pay for all their shopping with just one click, while offering more value for money with exclusive discounts and cashback. During the Birthday Festival, Lazada will be offering up to 10% cashback for purchases with the E-Wallet.
• Follow your favourite stores – Can’t keep track of your favourite sellers and brands? Just follow them on Lazada now! When you follow your favourite stores and brands you’ll be notified on new deals and products.
• Scan to shop – The new QR Code scanner takes you straight to a deal, product or store page within the Lazada app. You will be seeing the Lazada QR codes at certain brains and seller stores.
• Shake for deals – You can literally shake your Lazada app to find more discounts and deals! During the Birthday Festival, you can shake for deals between 1.30pm and 8pm. You stand to win vouchers up to RM100 by doing so!

On top of that, Lazada’s 6th Birthday Festival will also see millions of products on Lazada go on sale! You can also expect plenty of deals from Lazada’s partners such as flight tickets, fuel vouchers and more. The three day festival will also have plenty of flash sales, vouchers, and Surprise Boxes available. Furthermore, Lazada users may win up to RM100,000 worth of giveaways! All you need to do is participate in competitions on Lazada’s Facebook and Instagram pages.

For more information on the Lazada’s 6th Birthday Festival, you can click here.