LG will be releasing its latest line-up of premium TVs with a catch – it will now feature its proprietary LG ThinQ artificial intelligence (AI) technology. The TVs in question will be its OLED and Super UHD TVs alongside a new α (Alpha) 9 intelligent processor.

This new intelligent processor from LG promises intricate details like never before, providing richer colours, true-to-life imagery as well as sharpness and depth for more realism. Noise reduction is also an area of focus for the α9 processor; its four-step process boasts twice as many as compared to conventional techniques. This will improve the clarity of the images shown on the screen, allowing you to enjoy what’s in front of you in lifelike detail.

This year at CES 2018, LG introduces nine new 4K AI OLED TVs to its already wide range of OLED TVs. The new additions will range from 55- to 77-inches with different design configurations. The AI Super UHD TVs on the other hand, will feature seven new models, ranging from 55- to 75-inches.

As for its AI capabilities, the ThinQ technology will come with all new LG OLED and Super UHD TVs. It will be compatible with plenty voice requests utilising webOS, LG’s own open smart platform. Integrated into the TVs alongside ThinQ AI will be Google Assistant and deep learning learning technology, which means you can control your TV with your voice alone. Searching for new content through the TV has never been so easy, until now.

Other new innovations and features that will appear in the latest line-up of OLEDs and Super UHDs includes the usage of high dynamic range (HDR). 4K cinema HDR is added to support all major HDR formats, including Dolby Vision, Advanced HDR by Technicolor, Hybrid Log Gamma (HLG) and HDR10.