Apple announced that it will be donating proceeds from its PRODUCT(RED) products to the COVID-19 relief fund.
PRODUCT(RED) is an ongoing partnership between Red and major companies, like Apple, to raise funds, awareness and possibly put an end to HIV/ AIDS.
Back in 2018, Apple managed to raise a whopping $200 million from PRODUCT(RED), iterating that it was the organisation’s largest donor. It did not share how much money it donates from each product sold, though.
Now, Apple decides it’d be best to provide more support to the COVID-19 relief fund, for the time being.
Any of Apple’s PRODUCT(RED) product, be it an Apple Watch strap or an iPhone case, will donate its proceeds to the COVID-19 relief fund. That includes the recently announced iPhone SE, too, that has a PRODUCT(RED) variant.
For the time being, these contributions by Apple will be going on until 30 September 2020. It’s a fairly long time, though if the situation escalates negatively, Apple may extend its contribution period to provide further support to the cause.
This doesn’t mean that its proceeds to HIV/ AIDS are put on halt. Apple states that some of its proceeds will still go HIV/ AIDS grants, with emphasis on preventing transmission of the virus from mothers to babies.
This is just one of many actions Apple has taken to contribute to the fight against the coronavirus. The company also partnered with Google recently to develop a tracing system for COVID-19.