realme was declared lately as the rapidly-growing international smartphone brand in the world for 2020. The major brand has leaped over established industry giants and took 7th position in terms of global market share. Counterpoint has announced this milestone in its latest smartphone report on Q4, as realme grew 65% YoY and shipped 42.4 million smartphones last year.
realme has been an apex in the smartphone industry in requiring innovative methods on both consumer and product aspects to grow its market share aggressively. realme was one of the only two major smartphone brands that registered growth throughout 2020 where almost all major industry players were losing.
The fresh company started the year by selling in just 35 markets and closed it with estimated 100% growth, which is at 61 active markets. realme has also expanded the user base by 100% from 25 million to over 50 million.
Success is not a secret to industry observers anymore as they are used to such dynamics. Part of the ethics applied by Sky Li, the CEO of realme is the ability to flexibly respond to changing market conditions on the ground.
The employees and team, as young consumers themselves, deeply understand the changes on the ground and have adapted cohesively which resulted in the sales and satisfaction reviews of the products, leading to a strong performance underpinned by consumers’ trust and understanding.
“At realme, we live out our philosophy, which is to dare to leap into the forefront of innovation, design and product value, something that young people can identify with,” said Sky Li, realme’s CEO. realme has surpassed its 50 million sales milestone in merely nine quarters since its inception, making it the fastest-growing smartphone brand in the world.
realme users and employees frequently trade tips about the latest technological trends and sell online through heavy emphasis on e-commerce and due to the social distancing procedures, they are encouraged to lead their own communities of realme users.
According to Li as well, “Our changing environment has allowed realme to live out its values from the plain view of its consumers. Once countries start to limit movement, we upgrade our after-sales services such as warranty extensions, live online support and shorter waiting and delivery times in order to maintain the high quality of service to our users that we have become well-known for”.
realme has gained massive growth as they have become the global leading popularizer of 5G technology amongst users which led to the decentralisation and exposing 5G-ready equipment to many groups through great value devices with leap-forward performance, such as the global launch of realme 7 5G which costs less than US$300. GSM Arena has also dubbed realme as the No.1 mid-range all-rounder mobile phone for 2020.
realme is currently looking forward to leap the performance made in 2020 through 5G and AIoT.
To find out more about realme’s events and promotions, do follow our Facebook page as well as Instagram at @realmemalaysia.