Sony is a multinational conglomerate with a worldwide presence, and part of the reason it’s been so successful is the company’s commitment to nurturing up and coming young talent. Here in Malaysia, the company has a few initiatives aimed at empowering young talents.

The Sony Business Campus Challenge (SBCC), an initiative that is part of the Japanese company’s commitment to nurturing up and coming young talent has finally concluded and boy, was it an exciting campaign!

The SBCC finals, which saw team Mamba Mentality from HELP University go head to head against Wonder Whisperers from INTI Subang, brought about the best of both teams. In spite of the Covid-19 pandemic restricting the capabilities of both teams to properly carry out their campaigns, Wonder Whisperers emerged as winners with an impressive performance.

Both teams represent the cream of the crop from 308 submissions, which resulted in 1102 participants. Both finalists had to conceptualise and apply their marketing plan for their assigned Sony products in a real world setting, which exposed them to an environment that is not unlike the real world work setting that each participant will inevitably experience.

The two teams worked closely with the Sony employees to ensure that they were going about their respective campaigns in an optimal manner. This hands on approach is one of the most unique aspects about the SBCC, giving participants an experience unlike any other. Sony Malaysia’s Managing Director, Satoru Arai, took it upon himself to be as involved as possible in both teams campaigns as well.

Wonder whisperers ended up taking RM4000 as well as the opportunity to secure a job within Sony, while Mamba Mentality walked away with RM1000 for coming in second. Check out the video above for the Award ceremony.