Viacom and Snapchat today announced a global partnership that extends its unique expertise to creatively and authentically speak to millennial and post-millennial audiences.
The wide-ranging deal will bring two high profile channels to Snapchat Discover, Comedy Central and MTV International. The agreement will allows Viacom the right to sell Snapchat’s advertising inventory, that will offer value to television advertisers, who want to add the wildly popular premium video platform to the media mix.
CFO of Viacom, Wade Davis said: “Viacom and Snapchat naturally complement each other in significant ways that make us ideal partners in both content and business development.”
Moreover, Viacom will continue to invest in the creation of original premium content for Snapchat Discover, reinforcing Viacom’s innovative approach and dedication to delivering fans globally the content they want, wherever they want to consume it.
While Snapchat’s Chief Strategy Officer, Imran Khan added: “Snapchat provides the best storytelling experience on mobile. Through this partnership with Viacom, we can now offer television advertisers a way to tell their stories across television and mobile in a friction-less way.”
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