Razer Pay at 7-Eleven, UniPin at KK MART. Looks like MyNews needs to step up.

Indonesia’s largest gaming payment gateway UniPin has entered an exclusive partnership with leading homegrown convenience store KK SUPER MART. The exclusive appointment of KK SUPER MART as UniPin’s official retailer will strengthen their presence in the growing mobile gaming sphere in Malaysia.

Malaysia is the third country in the Southeast Asian Gaming Market that UniPin is venturing into. Both entities view the deal timely as it is aligned with the government’s support as outlined in Budget 2019, in which RM 10 million is allocated to further foster the growth of the eSports industry in Malaysia. Currently, the industry itself is worth USD $180.1 billion and growing.

“We have identified Malaysia as among the fastest growing mobile gaming markets in Southeast Asia. Therefore, it only makes sense to expand our digital journey here after Indonesia and the Philippines. We hope through our exclusive partnership with KK SUPER MART will enable us to cater to the growth of online gamers in this country.”

Ashadi Ang, CEO of UniPin

The announcement of the partnership, named the Start.Play.UniPin launch, saw the attendance of notable Malaysian pro gamers, namely Bosskur, Geek Fam, and RRQ Malaysia. The partnership will also include the inaugural launch of local e-sports tournament called, UniPin KK SUPER MART Cup 2019 (UKK Cup) where aspiring Malaysian mobile gamers will be able to compete and show off their skills.

The UKK Cup will be held at selected KK Concept Stores from September till October 2019. The winning team of the UKK Cup will automatically be granted the opportunity to compete at South East Asia Cyber Arena (SEACA) 2019, one of the largest gaming tournaments in Southeast Asia organised by UniPin. The tournament will see pro gamers pushing their limits to compete for the overall prize pool of RM 600,000.