Lazada Malaysia has been appointed as the exclusive and preferred eCommerce partner for Malaysian electrical goods giant Senheng after entering a Memorandum of Understanding (MoU).
The partnership will see greater integration of Senheng’s offline business with its online presence through Lazada’s super e-Business tech solutions, while strategically enhancing the brand’s digital footprint and accessibility to customers nationwide. The partnership is in line with Lazada’s commitment to support Malaysian businesses and grow the local digital economy, and comes ahead of its 9.9 mega sale.
“We are thrilled that Senheng has chosen Lazada as their trusted partner in further accelerating their digital growth. This is in line with our mission to nurture and support local brands and SMEs, and we are confident that our fastest-to-market technological solutions and logistics capabilities will bring a beloved homegrown brand closer to Malaysians across the country,”
Leo Chow, Chief Executive Officer, Lazada Malaysia.
With more Malaysians looking towards mobile solutions for their lifestyle needs, the partnership is timely as Senheng seeks to establish a greater digital presence across the country, to meet these rising demands.
“Founded in 1989 as a tiny consumer electronics half shop lot, Senheng now has a presence of over 100 stores across Malaysia. We see Lazada as the right eCommerce partner to spearhead the next chapter in Senheng’s expansion, as the platform complements our new retail strategy. Through this partnership, we are able to extend our key value propositions, such as an extra 1 year warranty across Lazada’s extensive customer base, to thrust our business to the forefront of the digital economy,”
Lim Kim Heng, Managing Director of Senheng Malaysia.
The MoU signing comes ahead of Lazada’s 9.9 Big Discovery Sale, which also coincides with LazMall’s one-year anniversary in Malaysia. The 9.9 Big Discovery Sale offers customers more visibility and time to discover a wide assortment of deals through a multi-faceted shopping experience.