With over 16.5 million active mobile internet users in Malaysia and 90% using smartphones for their social and entertainment activities the demand for more data at lower cost from the users is ever so apparent, heeding this effective today U Mobile is offering Free 1GB of high speed Internet for Life with their latest New Power Prepaid Pack. This all in one product features free basic internet free calls and mobile credit with the lowest one call rate to any network.

At just RM8.50 for the sim pack here’s what you will find in the new offerings and what Internet for Life is all about, the starter pack includes 200MB high speed internet, 150 minutes free calls, and preloaded airtime of RM5, 10 day validity period, lowest call rate in the industry at RM0.05 cents to any network, and free basic internet. The free 1GB internet kicks in after a one time top-up of RM10 and as long as you keep the line active you will enjoy 1GB free internet every month for the rest of your life and Free basic if you finish using it up before the month. U Mobile is also giving users 450 minutes UM to UM calls every month. A great deal any which way you look at.

Introducing the new pack this morning at a packed press conference Jasmin Lee Chief Marketing Officer declared ” This Free 1GB high-speed internet every month for Life proposition change the landscape of product offerings in the local market, which we believe will add even greater value to consumers as we cater to their ever growing demand for data. we at U Mobile are constantly striving to serve our customers better and to gain their trust through ground breaking approaches to our products and services”.

Looks like UMobile is taking the fight to the big boys with their disruptive plans from postpaid to prepaids, consumers are set to gain with majority looking for affordable plans that does not burn a hole in their pockets when more and more data becomes a necessity for smartphone users. Lets just hope UMobile continue to keep offering revolutionary products and at the same time improve their quality in service and coverage, a lethal combination other operators should be concerned about.