U Mobile & WeChat Team Up To Launch Program To Boost Tourism In The Country

Wire

U Mobile & WeChat Team Up To Launch Program To Boost Tourism In The Country

WeChat Go Malaysia Mini Program Set To Make It Easier For Visitors From China To Visit The Country

U Mobile has partnered WeChat to launch two Mini Programs within the WeChat ecosystem. The two Mini Programs are the WeChat GO Malaysia Mini Program and the Pavilion KL Mini Program. These two Mini Programs enable a digital travel experience in Malaysia that is curated based on the lifestyle preferences and needs of visitors from mainland China. Another important feature of the Mini Programs is that visitors from mainland China can even pay for services found in the Mini Programs in their home currency, Renminbi (RMB), using the payment function found in the WeChat ecosystem.

WeChat GO Malaysia Mini Program:

The WeChat GO Malaysia Mini Program aims to be a complete travel companion for visitors from mainland China as they are able to search for information on Malaysian attractions, food, culture and shopping venues via an interactive Chinese guide within the Mini Program.

Apart from that, they can make payments in RMB for the services provided by the partners such as POS Malaysia, where visitors can send things such as postcards, KLIA Express, where they can book and pay for tickets in advance and many more.

The WeChat GO Malaysia Mini Program will serve as a key platform to attract inbound visitors from mainland China through a partnership with Tourism Malaysia for ‘Visit Malaysia 2020’. The partnership will see Tourism Malaysia promote the Mini Program to visitors from mainland China as part of its wider ‘Visit Malaysia 2020’ campaign.

Pavilion KL Mini Program:

The Pavilion KL Mini Program aims to enhance the dining and shopping experience of visitors from mainland China who are visiting Pavilion KL shopping mall. To ensure communication between these visitors and Pavilion KL store merchants is smooth, the program is available in two languages – Chinese and English. with benefits including being able to make reservations, order and pay for their meal via the Mini Program at over 30 participating F&B merchants such as The Loaf, DOME, Michelangelo’s, Laduree, Kakiyuki and more.

For retail and fashion stores, visitors from mainland China will be able to order and pay for their choice of merchandise via the Mini Program, and simply collect their purchases from the stores when they are ready, saving the visitors valuable time.

For merchants who are interested to be part of the WeChat GO Malaysia Mini Program or businesses who are interested in building a Mini Program within the WeChat ecosystem, please visit HERE for more info.