Fresh from a brand new logo design, which if anything was merely a reminder that they still exist, Yahoo has also unveiled a new version of its Mail app that supposedly redefines the way people use their inboxes.
In an era of internet and inbox overload, email has drastically shifted with people creating multiple accounts for different purposes, as they receive daily promotional deals and need a way to manage the mass volume of messages. Yahoo claims that their new Mail app offers the perfect solution by organising the clutter for users, empowering them to personalise and control their inboxes and focus on what matters most to them.
Yahoo Mail introduces an innovative experience that groups people’s messages into “Views” such as Travel and Attachments, and controls email overload by introducing an easy, one-tap unsubscribe tool.
Additionally, users can log in with other email accounts like Gmail and Outlook and still take advantage of the app’s features, making Yahoo Mail a multi-purpose inbox, designed to help organise people’s lives in the way they need.
“Fundamental to our humanity is how we connect and communicate,”
“Today, much of that communication happens on mobile. People rely on email to manage and organize their lives from navigating multiple accounts, business documents, travel itineraries and shopping. It’s more important than ever to do this efficiently and stress free. We’re really proud of the new Yahoo Mail and how it helps people take better control.”
Guru Gowrappan, CEO of Verizon Media.
The app will start rolling out progressively from today on Android and iOS with new features, a modern interface, and navigation that allows for one-hand usage with even the biggest mobile screens. A few notable features and Views include:
● Design refresh and deeper customisation:
The layout is cleaner, colourful, easier to use, and customisable. Users can also personalise their push notifications to highlight which type of mail they wish to be alerted to (personal vs. promotional) and tailor their inbox with custom colour themes and sounds.
● Photos and files in one place:
Now there’s one View that allows easy access and navigation of all mail attachments, including important files, travel documents, event tickets, and photos. The information users need is always at hand.
● Industry-leading management of email subscriptions:
With a View for subscriptions, users can browse the emails they’re subscribed to and unsubscribe from any newsletter with a single tap without leaving the app.
All this sounds great and all but Yahoo has been out of touch for just a wee bit too long. Add to that the fact that all these new features are similar to what other companies already provide and it looks like a case of too little, too late to me.
