In its pursuit to give the users the best on its network, U Mobile pushes the status quo, by offering 24 hours every day unlimited FREE video streaming on its new ‘Video-Onz’ service for both prepaid and postpaid customers. According to research by YouTube Malaysia, U Mobile users tend to use their devices alot watching video content compared to other telcos, an anomaly, Jasmin Lee Chief Marketing Officer welcomes.
The free data is valid when users consume content from these 11 partners, YouTube, HyppTV Everywhere, Viu, iflix, Youku Tudou, Astro on the Go, tonton, Eros Now, Herotalkies, ONFM and Pocketimes, with entertainment from a wide variety of popular shows in various languages including Malay, English, Korean, Mandarin, Cantonese, Tamil, Hindi and even Bengali.
To mark the partnership, HyppTV is offering 2 months free access to U Mobile customers for their Live TV channels on the HyppTV Everywhere service. Viu is also offering 60 days premium access for free to U Mobile customers.
Jasmine Lee, U Mobile’s Chief Marketing Officer explained that when the telco launched free video streaming during off peak hours for YouTube and tonton since October 2014, it proved to be very popular. U Mobile experienced fourteen times increase in data usage for video streaming since the start of the promotion. In fact, forty five percent of the telco’s data traffic may be attributed to video streaming. Based on the insights, U Mobile worked very hard to explore ways to further enhance customers’ video streaming benefit. The result is Video-Onz.
On network expansion to cater for the possible surge in traffic, Jasmin alluded to fact that the telco has already deployed 1000 3G and 4G stations nationwide and will embark in more extensive infrastructure drive for this year. The current capacity will be able to handle any newcomers on the new networks and will be of no issue as the bandwidth is still under used compared to competitors who are on legacy platforms. U Mobile has currently to date 4,000,000 subscribers and is on rampant exercise to grow with more exciting products in coming months.
The Video-Onz will be data free for postpaid customers on P70, i90 and i130 plans the prepaid however will get extra 100% data with purchase of UMI/MB data packages. Example subscribers of UMI 30 prepaid plan with 1.5GB will be allocated extra 1.5GB for Video-Onz. On top of that, all UMI customers enjoy Free Extra 1GB until 30 June 2016.
