Truecaller Launches #ItsNotOk Campaign To Stand Against Sexual Harassment!

More than one third of Malaysian women have been going through sexual harassment and it has become more worrying with an increase during the pandemic. Based on statistics by the All Women’s Action Society (AWAM), there were 162 complaints of sexual harassment in 2020 which showed an increase over the years. There are no sole law for sexual harassment in this country so far which resulting in many unreported case, in afraid of not getting the justice deserved.

In response to the issue,Truecaller, a Swedish caller ID and spam blocking app has launched an annual anti-sexual harassment campaign, #ItsNotOk, in Malaysia, in conjunction with International Women’s month. It aims to encourage survivors come out against the injustices of sexual harassment, particularly experienced through calls or text.

For the first line of defences, the app offers a caller ID feature that recognises unknown numbers from individuals or companies before the user accepts the call. Users will see the identity of each incoming call from around the world including landline, mobile or pre-paid.

The app’s spam blocking feature also works to protect users against unwanted calls and SMS. Survivors can make use of the combined features to block out harassers from their phones. The app also has a community specifically to report numbers in real-time to protect other Truecaller users. For those who need extra help, one can reach out to AWAM which provides free counselling services and legal information.

“Truecaller runs #ItsNotOk campaign globally every year around the world, and in 2021 we have decided to also run it in Malaysia to bring awareness to an important problem. Truecaller helps people understand more about who is trying to get in touch, and we’re passionate about creating a free service that helps people avoid unwanted communications.

“Working hand-in-hand with AWAM through the campaign will help to direct the survivors of harassment to speak up and know where to seek help both in counselling and legal action, ” said Lindsey LaMont, Director of Brand Marketing at Truecaller.

Truecaller was launched in 2009 and has helped law enforcement agencies to fight crimes and even save lives globally. The first #ItsNotOk campaign started in India, and further expanded across 7 countries including Malaysia, Brazil, Colombia, Egypt, Kenya and Indonesia.

“If you have been sexually harassed and you need support, AWAM is willing to assist the survivor to voice out and make a report to the authorities,” Nisha Sabanayagam, Programme and Operations Manager at AWAM said.

Download Truecaller for free to stay protected for yourself and your loved ones. It’s available on both Google Play and Apple App Store.  If you need to seek professional support, please contact AWAM’s Telenita helpline at 016 237 4221 or via email at [email protected].

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