Canalys, one of the global leading technology market analysts have released a report on the top smartphone vendors in Malaysia for Q2 2019. What may come as a surprise to most, is that Apple is nowhere to be found. The market as of now seems to be dominated by the companies that are pushing cheaper, powerful devices. As you can see form the table above,OPPO retained its position as the 2nd highest smartphone brand in Malaysia’s market for 4 consecutive quarters since Q3 2018, according to the latest report from Canalys.

But I feel this report tells us more about what consumers are looking for nowadays.

No longer does a premium price necessarily mean a premium phone, as shown by the increased presence of OPPO, Vivo, Honor, and Xiaomi. Samsung has also lost quite a bit of market share over the last few quarters, with Q1 2018 being 35%, and now in Q2 2019, coming down to 27%. That’s a huge loss overall, but as I mentioned before, is indicative of what the market wants now. And also speaks about the trust in other brands, besides Samsung, or Apple, as the market once was.

The increase of 7% compared to Q2 2018, named OPPO the fastest growing smartphone brand in Q2 2019. But Xiaomi seems to be on the pick up with +28% Year on Year growth, which isn’t surprising. Their beast of a mid-ranger, the Xiaomi Mi 9T can take some of the credit for that one.

Overall I think the data coincides with what we’ve already known. Smartphones are getting cheaper, but at the same time more expensive. People are more willing to try out other brands, and brand loyalty seems to be a thing of the past. But it’s always a good thing to have more choices, but boy oh boy, I hope Apple considers this a sign. While globally, they’ve still got their brand, slowly, but surely, the iPhone might just fade out.