HUAWEI Consumer Business Group (BG) today bolstered its product line-up with the advanced HUAWEI Mate40 Series, the latest revolutionary flagship smartphones that empower users to leap further ahead.

“Each year the HUAWEI Mate Series brings the most exciting technology together into one stunning package. This is what defines the Mate Series DNA and is all made possible by our dedication to innovation.

 In the future, we will continue working closely with our partners to bring the Seamless AI Life experience to consumers all around the world,” said Richard Yu, Executive Director and CEO of HUAWEI Consumer BG.

Iconic Space Ring Design

HUAWEI Mate40 Series adopts the Space Ring Design, an evolution of the HUAWEI Mate Series’ iconic circular and symmetrical design. HUAWEI Mate40 and HUAWEI Mate40 Pro are available in Black and White, as well as an enchanting Mystic Silver.

There are also 2 vegan leather variants, Yellow and Green. Meanwhile, Mate40 Pro+ features an exquisite nano-tech ceramic back panel available in two iconic colours: Ceramic White and Ceramic Black.

Kirin 9000 setting a new standard for performance

Powering the best Mate ever, the Kirin 9000 Series is fully equipped for 5G, capable of handling intensive computations and multi-tasking operations with ease. Embedded in Mate40 Pro and Mate40 Pro+, the Kirin 9000 is the most sophisticated 5nm 5G SoC available.

The powerful CPU features a three-level power efficiency architecture with cores running at clock frequencies of up to 3.13GHz. Also integrated into the SoC is a 24-core Mali-G78 GPU, as well as an innovative NPU featuring two big cores and one tiny core, taking on-device AI to a new level.

The 24-core Mali-G78 GPU in HUAWEI Mate40 Pro and HUAWEI Mate40 Pro+ is the most powerful GPU ever seen on a HUAWEI device.

The HUAWEI Mate40 Series is also equipped with the battery technology that is needed to keep up with the demands of 5G, supporting the fastest iteration of HUAWEI SuperCharge.

All new user experience

The phones are set to revolutionise how consumers integrate smartphones into their lives with new user-centric features including Smart Gesture Control, which allows total hands-free control of your device.

The all new dynamic Eyes on Display on HUAWEI Mate40 Pro and HUAWEI Mate40 Pro+ can be activated at a glance, with fully customisable interactive displays hosting all the information you need from your phone. The ring of incoming calls can be reduced by making eye contact with your phone.

Improved MeeTime functionality is a gateway to a better connected, more intelligent life. When combined with the power of HUAWEI’s 1+8+N ecosystem, Multi-screen Collaboration offers an intuitive way for users to operate multiple devices at once.

The EMUI 11 operating system has always featured comprehensive security solutions to protect HUAWEI device users. The Trusted Execution Environment operating system is CC EAL5+ certified, which is the highest certification level for commercialised security microkernel.

During the launch, HUAWEI also unveiled new apps available for global HUAWEI users, including Petal Search, a search engine with support for multiple types of searches; Petal Maps, a map app that utilises the HUAWEI Mate40 Series’ gesture control feature; and HUAWEI Docs, a unified word document service.

 Pricing 

There’s so much to know about the new Mate40 Series so click here for more information.