Spotify Unveils New Social Distancing Trends

Spotify is back again with its latest instalment of streaming trends. While there was gardening, DIY haircutting, baking, dalgona coffee and home workouts in the last few months, this period is more about road tripping and staycations.

But that doesn’t mean everyone is taking to vacations. In fact, there are now more than 1.3M quarantine themed playlists on Spotify globally, and some of the most popular track additions between May 5-July 30 include: “Stuck With U” by Ariana Grande and Justin Bieber, “Bored In The House” by Tyga and Curtis Roach, “Lockdown” by Anderson Paak and fresh off Taylor Swift’s new album, her track “exile” with Bon Iver.

Here’s a round-up of other trends Spotify is seeing globally!

Happier vibes

There’s been a shift in the overall valence – or “vibe” – of the music listeners are streaming around the world. In July, Spotify saw listeners streaming more upbeat music compared to previous months. If July was the “happiest” month so far in 2020 then April is the month where listeners were streaming “sadder” or more downtempo tracks.



Road Trip Anyone?

With road trips more popular, there was a 92% increase in the creation of road trip playlists from June to July. And which countries have created the most road trip playlists, you ask? The United States came in first, followed by the UK, Australia, Canada and Germany.

Popular songs added across these road trip playlists include: “Watermelon Sugar” by Harry Styles, “Here Comes The Sun” by the Beatles, “Party in the USA” by Miley Cyrus and wind-down-the-window-and-belt-it-out jams like “Don’t Stop Believin’” by Journey, “Livin’ On A Prayer” by Bon Jovi, “Hey Ya!” by OutKast and “Life is a Highway” by Rascal Flatts.

Believe it or not, podcasts also made their way onto road trip playlists. Among the most-added shows: Stuff You Should Know, Crime Junkie, My Favorite Murder with Karen Kilgariff and Georgia Hardstark and Ted Talks Daily. Among road trip playlists curated by Spotify, Classic Road Trip Songs and 70s Road Trip are currently streaming the most.

Showing that many listeners are either on the move or too broke to afford data, Spotify has seen users stream music and podcasts in offline mode more in July compared to other months, with a 24% increase.

Let’s go (nowhere) on a staycation

Many people are likely staying close to home rather than travelling for vacations and we’ve seen nearly a 120% increase in the creation of “Staycation” themed playlists from June to July.

Is anyone bored?

Yes. It turns out life has many feeling a little restless; more than 127,000 playlists have been created with “bored” or “boredom” in the title between May 5-July 30.  Top songs include: “I Don’t Care” by Ed Sheeran and Justin Bieber, “when the party’s over” by Billie Eilish, “High Hopes” by Panic! At The Disco and “The Less I Know The Better” by Tame Impala.

Whats on your Spotify playlist? let us know in the comments!

 

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