Sharp’s Efficiency Gambit

Sharp launches a series of energy-efficient products ahead of 2015.

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As 2014 comes to a close, the public is dreading the eventual implementation of GST during April of next year. With the possibility of further hikes in utilities such as electricity, Sharp has launched a series of consumer appliances aimed at bringing more comfort and convenience to the homes of Malaysians while being energy efficient.

Sharp’s latest electronics are designed with the theme WAFU. Also known as Japanese Style, these range of Japanese Technology (J-Tech) products are engineered with two main elements – advanced Sharp technology and sincere Japanese hospitality.

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During the press conference, Sharp has announced 3 different series of the Sharp AQUOS LCD TVs. The Sharp COCORO EYE series makes its debut, showcasing its ability to sense presence and lighting conditions to maintain brilliant colour settings on the TV at all time. The sensor found on the TV also contains assist lighting for the dark and self-turn-off features whenever the user is not around.

Besides the COCORO EYE series, the ‘powered by Android’ series as well as the Quattron Pro series was showcased during the launch. The ‘powered by Android’ series is the first of its kind Smart TV in Malaysia while the Quattron Pro series is the only TV series in the world with 4-colour display panels, allowing it to provide beyond ultra-high definition viewing experience.

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Other products that were showcased during the launch include the new J-Tech refrigerator as well as the J-Tech air conditioners. Both appliances feature Sharp’s very own J-Tech Inverter which is capable of reducing energy consumption by up to 70%.

“2015 will prove to be a challenging year. However, our winning formula is a simple yet effective one. Innovative products and sincerity in our commitment to deliver only the best to the consumers are part of the formula that have always and will continue to give us a competitive edge,” says Hiroyuki Nuizato, Managing Director of Sharp-Roxy Sales & Service Sdn Bhd.

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