All That Matters 2020, Asia’s leading entertainment industry conference, announces its full programme, featuring world-class business leaders, creators and artists from across the globe. Set to be held 100% online on September 14-18, this year’s All That Matters will reimagine the future of music, sports, gaming & online entertainment through a lens of purpose and accelerated change.

The star-studded lineup includes Public Enemy leader and founder Chuck D, Linkin Park founder and vocalist Mike Shinoda, rapper and entrepreneur Edison Chen (CLOT), Wendy Ong (Dua Lipa manager and president of TaP Music), 88rising founder and CEO Sean Miyashiro, boundary-pushing fashion designer Nicola Formichetti (best known as the creative mind behind Lady Gaga’s meat dress), renowned esports athletes FaZe Apex and Koen Schobbers, online creators Hank Green, BB Ki Vines’ Bhuvan Bam and Wendy Ayche (known to her fans as Wengie, with 20 million followers and 100 million streams).

Never-before-done sessions include a live Q&A on storytelling with writer and director David Mamet and a new Family Matters track open to kids anchored by a live Play Date with Elmo and Cookie Monster and Wake Up To The Wiggles.

Jasper Donat, Co-Founder and CEO at Branded, said: “The events space has been given the most mighty shakeup, but the opportunities of being 100% virtual are that people can now attend or speak at our event when they typically wouldn’t be able to.”

With the unofficial mantra of “not just another webinar”, All That Matters pushes the limits of what virtual events could look like, with innovative sessions and networking formats designed for the 100%-digital era.

Music Matters Live, the music festival that’s part of the All That Matters conference, also goes virtual, showcasing new music talent from Australia in partnership with Sounds Australia and multi-session Music Matters Academy open to artists. View the full programme, speaker lineup, and festival details here.