Check out Sony’s latest BRAVIA Full HD and 4K LCD line-up.


When it comes to televisions, it is all about clarity, colour accuracy and contrast for a pleasurable viewing experience, which is what Sony is doing with its BRAVIA 4K LCD TV line that features a new 4K processor X1 and ultra-thin design. New models range in size from 43 to 75-inches and include four new series and nine new models. Combined with advanced 4K X-Reality PRO upscaling algorithm technology, these televisions will analyse and upscale to 4K resolution, regardless of the image source.

New 4K TVs include the BRAVIA X9400C series, 75-inch behemoths that can take full advantage of all those extra pixels for fantastic visuals and with power-packed front speakers capable of delivering Hi-Res audio. Sony also launched the BRAVIA X9000C series, which has 55-inch and 65-inch models. The X9000C boasts ultra thin bodies, a mere 4.9mm at its thinnest point. Additionally, there is the BRAVIA X8500C and X8300C class of 4K TVs for those who want the more affordable options. All of the new 4K TVs run on the Android TV OS.

Sony also announced its BRAVIA Full HD line-up – the W and R series – that offers Full HD picture quality and super slim features. The W series comes in sizes ranging from 32 to 65-inches, while the R series invites you to go beyond ordinary television experience with a range of accessible apps.

BRAVIA 4K LCDs are priced between RM3,999 to RM39,999, while the BRAVIA Full HD series cost between RM1,699 to RM5,799.