Despite the recent calamitous steps Samsung took with its Galaxy Note 7 issue, the company can look forward to some good news it received from Interbrands annual global brand rankings. Samsung Electronics took seventh position in the “Best Global Brands 2016,” standing, reporting a 14% increase from last year in brand value to $51,808 million.
The company has constantly remained at top 10 position for the past five years and has continually demonstrated growth in brand value. In the last ten years, Samsung has made remarkable achievements as a global company, and its brand value has tripled as a result, increasing by 320 percent.
Credit for value increase in the brand has to be for the Galaxy range of smartphones and other premium line-ups in its core businesses – TV, and home appliances.
“Value of a brand becomes even more significant as markets rapidly change and competition intensifies,” said Moon Soo Kim, Executive Vice President of Global Marketing Center at Samsung Electronics. “We will maintain our mid and long-term marketing efforts to deliver our sincerity and distinctiveness to our customers.”
This year’s Best Global Brands was announced at Samsung 837 in New York City. Samsung 837 is an experiential marketing center for consumers to experience
