Samsung Electronics collaborated with Porsche Asia Pacific for the Porsche Experience where existing and potential customers were given the chance for a full-day driving experience with Porsche driving instructors. In addition to that, the event showcased Samsung and Porsche’s latest products and innovations.

“As a forward-thinking industry leader, Porsche is constantly at the forefront of innovation and Samsung is delighted to partner a like-minded brand for the Porsche Experience,” said Mr Steve Lee, President and CEO of Samsung Electronics Southeast Asia & Oceania. “Samsung is constantly exploring opportunities to elevate the lifestyles of our customers through quality and innovative technology. This collaboration is the ideal platform to reach out to consumers, offering them an unforgettable experience with our premium and revolutionary products.”

Samsung ran a simulation mimicking a luxurious living room environment with their LED for Home (IF P1.2) display which packs advanced technologies for enhanced image clarity and performance.

Samsung briefed the guests on relevant driving instructions and circuit conditions using and interactive digital display tool, Flip. Other products such as the Samsung’s 65″ UHD Smart Signage and a 49″ Curved Monitor were showcased.

Samsung uses MicroLED ‘fine pixel pitch’ technology to reduce LED pixel spaces for a clearer image quality with extreme details inside the LED for Home displays.

Samsung plans to advance further in display technologies to expand the LED for Home product lineup to suit the surrounding environment and consumers’ unique styles.