realme Malaysia has kicked off its 2.2 Double Digit Sale in conjunction with Chinese New Year, offering significant discounts and bundled gifts on Shopee, Lazada and TikTok Shop.

The promotion, which began on 24 January and runs until early February, features discounts of up to 50% on selected smartphones. Shoppers can also receive platform vouchers, free shipping and bundled accessories such as selfie sticks, tempered glass sets, power banks and charging cables.

On Shopee, the sale will run from 1 to 2 February, offering up to 40% off, up to 20% cashback and free shipping vouchers on selected devices, including the realme 14 Pro 5G and realme GT 7T.

Lazada’s promotion will continue from 1 to 4 February, with discounts of up to RM1,000, vouchers up to 8% and additional accessories on select smartphones.

TikTok Shop started the sale earliest, from 24 January to 2 February, with offers of up to 50% off and free shipping on devices such as the realme 15T 5G and C71.

The campaign targets a broad range of users, from those seeking flagship performance to budget-friendly options and is designed to coincide with festive gifting needs.

Realme was founded in 2018 and has since become one of the top five smartphone brands across 30 markets worldwide, with a global user base of over 200 million. The company offers a variety of smartphones and lifestyle technology devices aimed at young consumers.