The wireless earphones game has heated up over the last couple of years or so. From being a product that just a handful of audio brands produced to being a must have for smartphone companies, the competition is certainly heating up.
Of course, Apple “revolutionised” (they didn’t, really) the design of wireless audio devices with the release of its AirPods and ever since then, many a company has opted to pay “homage” to its “timeless” design. OnePlus is the latest in the aforementioned long line of companies that have designed their latest audio device after Apple’s first gen AirPods but we’re pretty sure they’re already regretting it.
The US Customs and Border Protection (CPB) seized an entire shipment of OnePlus Buds because they believed that the devices were “2,000 counterfeit Apple AirPods.” Yup. According to the agency’s tweet, “CPB officers at JFK Airport recently seized 2,000 counterfeit Apple AirPods from Hong Kong, valued at $398K had they been genuine.”
THAT'S NOT AN 🍎 —
CBP officers at JFK Airport recently seized 2,000 counterfeit Apple AirPods from Hong Kong, valued at $398K had they been genuine.
— CBP (@CBP) September 14, 2020
While the OnePlus Buds certainly look very similar to Apple’s AirPods, the mishap is an embarrassing gaffe given how there’s clear OnePlus branding on the box. Of course, one of the other major differences between both products is that one is priced at US$80, while the other retailed at US$200.
To make matters even worse for the CBP, the agency then highlighted how the seizure is an example of its commitment to “protecting the American public from various dangers on a daily basis.” If that’s their idea of doing their job right, it’s crazy to think how many other OnePlus products they’ve let past customs, given that you know, OnePlus is already an established brand in the US.
All that being said though, it’s good to know that OnePlus USA has seen the funny side of things. The company’s Twitter team replied with a rather cheeky tweet.
Hey, give those back! 🙃
— OnePlus USA (@OnePlus_USA) September 14, 2020