Grab Malaysia and Ambi Pur partners to ensure only the freshest smelling ride for Malaysians.
Beginning from April, the GrabCar icon will be replaced with the Grab Ambi Pur icon on the Grab app, to enable Malaysians to book a clean and fresh ride. Selected GrabCars will also be specially wrapped blue car that stand out while on the road.
Each GrabCar will be outfitted with an Ambi Pur Miniclip scented in either Lavender or Citrus. Ambi Pur doesn’t mask stale odours with an additional overpowering scent; but rather neutralise and eliminate the malodours. This process is followed by releasing a burst of fresh and lasting fragrance.
“At P&G, we strive to constantly raise the bar in innovation to showcase how Ambi Pur touches the lives of Malaysians, as well as engage our customers in exciting and unexpected ways and we believe this collaboration does just that,” said Mr. Ong Yuh Hwang, CEO of P&G Malaysia, Singapore and Brunei.
“Both passengers and drivers deserve a more pleasant in-car experience and what better way to bring this to them than with a Grab Ambi Pur car?” he added at the media launch of the collaboration.
As a Malaysian homegrown brand, Grab has now grown to be the leading ride hailing and multiservice platform not just in the region but also in Malaysia, offering a wide variety of transport options to cater to passengers at various price points.
“This strategic partnership is not just about the coming together of two major brands, but it is also part of Grab’s bigger commitment to recognise and reward all our drivers, be it new or old, for their partnership in helping Grab transform the transportation industry in this country. In fact, all our Grab drivers will soon be able to enjoy exclusive discounts for Ambi Pur products,” said Mr. Sean Goh, Country Head for Grab Malaysia.
For Grab, apart from offering the freshest rides to passengers, the collaboration also serves as an opportunity to incentivize their driver-partners, many of whom are in constant contact with thousands of passengers on a daily basis.
