The new Sony interchangeable G Master lens includes three new E-mount full frame lenses a 24-70mm constant F2.8 standard zoom, an 85mm F1.4 prime and a 70-200mm constant F2.8 telephoto zoom. Representing innovative optical element technology, design and calibration the new lens allows users to produce still image and video content with a high level of detail and expression.
“The new G Master brand represents the finest and most impressive group of lenses that Sony has ever brought to market,” said Yosuke Aoki, Vice President, Digital Imaging, Sony Europe. “With our knowledge of what the future will bring for digital imaging, we have designed these lenses and can ensure that the G Master brand will inspire and ‘wow’ photographers and videographers for years to come.”
New FE 24-70mm F2.8 GM Standard Zoom Lens
This lens is built with three aspherical elements including a newly developed, extremely precise XA (extreme aspherical) element that reduces aberration and delivers the ultimate resolution throughout the entire zoom range and aperture range, as well as from corner to corner of all image files. Additionally, an ED (Extra-low-Dispersion) glass element and Super ED glass element is used to keep chromatic aberration to a minimum while maximising resolution and bokeh without any unnatural colouration.
The lens features a 9-bladed aperture that maintains a near circular shape at all settings and is coated with Sony’s original Nano AR coating to suppress reflections and ensure spectacular contrast and clarity.
The motor is smooth and quiet, making it an ideal choice for shooting both still images as well as movies. Two new matching filters have also been introduced, including an MC protector and a Circular PL filter.
New FE 85mm F1.4 GM Telephoto Prime Lens
The lens features a new XA element as well as three ED glass elements that work together to ensure that the in-focus areas are captured in extremely high resolution while the surrounding out-of-focus areas dissolve smoothly into a beautiful soft backdrop. It has a circular aperture with 11 blades – the most ever used in an α lens – that ensures bokeh is smooth and visually appealing. Its also coated with an original Nano AR Coating, which is of particular importance in a portrait lens as it reduces flare and ghosting, even with backlit subjects or similarly challenging lighting conditions.
New FE 70-200mm F2.8 GM OSS Telephoto Zoom
The new flagship telephoto zoom model uses all three advanced lens elements including XA, Super ED and ED glass components, as well as its Nano AR coating.
It features a floating focusing system – implemented in an α zoom lens for the first time – that contributes to an impressive minimum focusing distance of merely 0.96m and ensures AF performance is optimised during both still and video shooting. The lens includes a SSM (Super Sonic Motor) plus dual linear motors that work together to move large lens elements quickly – a task that requires a high level of drive control and ensures focus accuracy.
Is also dust and moisture resistant with an additional fluorine coating added to the front lens. It also has a focus hold button as well as a focal range limiter.
Pricing and Availability
The lens are not available in Malaysia, as for the Standard Zoom is to be priced at approximately €2,400 and Prime €2,000 in Europe come March. The Telephoto Zoom Lens pricing is still to be confirmed.
