Taking the fight to Apple, Microsoft has also now opened its flagship store along Regent street whee high fashion brands and Apple store is just a walk away. Situated at Oxford Circus the new flagship store will the most iconic with a large tore front retail space in the heart of London.

Cindy Rose, head of Microsoft in the U.K. says “We know our customers and fans, whether they are from London, the broader U.K. or just visiting, will love our bold plans for the space. This will be a real hub for the community to explore their creativity through an ambitious program of workshops and training along with moments that work to unite the community.”

Microsoft has been opening its own concept stores to promote its expanding hardware portfolio the latest edition being in London after Sydney and New York. Experience zones with Minecraft, Hololens and Artificial Intelligence showcase are part of the concept, just like Apple store…no hard sell of products.

If you’re heading to London anytime soon, drop by the store after your visit to Apple’s…spread them love ok!