Samsung is establishing a business ambassador program in Asia and the first partner it looked to join the initiative is Maxis. The SBA program is aimed at providing enterprise grade mobility service to businesses where partners of the sales team are trained to become experts and trusted advisors to deliver the solution provided by Samsung.

With the appointment, Maxis is now the first telco to directly offer Samsung Knox a business solutions, which is a set of software suites to manage, secure and customise mobile devices for different business needs and industry applications. Through the collaboration, Maxis sales team will be able to offer recommendations, manage fleet of mobile devices deployed in corporations and ensure top notch security is maintained.

Leveraging on each others strength, Maxis has a formidable relationship on enterprise mobility with it corporate customer base and Samsung is seeking to expand its mobile solutions beyond consumer reach and start penetrating into the lucrative enterprise sector.

“Together with Maxis, we are confident that Samsung KNOX Solutions will serve as the ultimate business tool so Malaysian businesses can increase efficiency, maximise potentials and create value with the devices they already love,” said David Kim, Vice President of B2B Sales Group, Mobile Communications Business, Samsung Electronics.