Malaysian's Sure Made The Most Of Lazada's Mid-Year Festival; Shopee, Where Ya At?

Wire

Malaysian’s Sure Made The Most Of Lazada’s Mid-Year Festival; Shopee, Where Ya At?

Remember Lazada’s Mid-Year Festival? Well Malaysians sure took advantage of half-priced deals on offer, enjoying a richer, more rewarding and entertaining shopping experience. With new features such as the GUESS IT livestreamed gameshow and the Chup Dulu pre-order deals, it’s no wonder Lazada manages to offer a Lowest Price Guarantee. The Mid-Year Festival also coincided with Lazada’s annual Big Baby Fair which took place over 5 days from 12 – 16 July.

Across South East Asia, Lazada achieved a new record for the number of participating merchants, as well
as a record high for brand sales during the usually quiet mid-year period. In 24 hours, Malaysians bought:

 Over half a million litres of petrol, enough to fuel a car for 104 years
 8,500 Burger King Tandoori Chicken Burgers
 53,000kg of Malaysian staple, Milo, enough to serve the whole nation for a year
 10,000 Maggie Mee 2mins Curry packs were sold out in less than 6 mins
 Highest units sold for Flash Sales ever – 2x more than Lazada 7 th Birthday campaign

“The results of our Mid-Year Festival reflect Malaysians’ reliance on Lazada for their daily and lifestyle needs, which is evident in the growth we have seen from 11.11 last year, through our 7th Birthday and our
recent Mid-Year Festival. Not only has consumption increased but they are responding to our Shoppertainment strategy and looking for new ways to shop, enjoy and experience great deals.”

The success of our Mid-Year Festival reflects Lazada’s position as a preferred shopping destination for
Malaysians’ daily and lifestyle needs. The response to our Shoppertainment strategy has been very
positive, and we look forward to bringing shoppers more exciting and entertaining innovations through thisapproach. We have also seen an increase in participating brands and sellers accelerating their businessgrowth through our Flash Sales section as well as brand and store exposure when featured on GUESS IT and LazGames,”

Leo Chow, Chief Executive Officer, Lazada Malaysia.

It looks like Malaysians sure enjoyed themselves during Lazada’s Mid-Year Festival. With statistics showing that more and more Malaysians are starting to use Shopee, it’s promotions like this that really keep things competitive. With e-commerce platforms battling it out on a scale such as this, there can only be one winner: The consumers.