According to a recent Telenor Group’s “Tech Trends: Women” survey, professional women in Malaysia used their mobile phones primarily for personal enjoyment and not for business. The survey revealed that these women are most often on their mobiles for social media, messaging apps and voice calls, with internet banking coming in a close fourth.
The survey carried out amongst women in Asia in Malaysia, Myanmar, Singapore and Thailand and Scandinavia to understand their habits and attitudes towards mobile connectivity and how it affects their daily routines. Over 1,300 women, aged 25 to 40 participated in the survey, out of which 208 of the women were from Malaysia. Among the findings were that 67% of women checked their social media feeds before going to sleep, 2% on messaging app and 3% to send work related emails.
Interestingly, only 8% of Malaysian women found it unacceptable to use their phone during evenings at home, whilst flying in an airplane and attending job interviews were the top two situations where phones are off limits. When it came to views of a ‘women-only’ internet, 40% were for it, whereas 39% were neutral and 21% objected to it.
“The mobile phone seems to be less of a leash to the office than we expected. We are seeing well-educated, professional women turn to mobile devices for entertainment, maintaining personal connections, and providing a break from the rigours of their busy lives,” said Dr. Erica Gibson, VP of Product Management and User Research, Telenor Group.
The survey was done via an online panel in all six markets, with more in-depth phone interviews conducted in Singapore, Thailand and Norway.
