Fans can now get their hands on the worlds most popular drone from DJI, the Phantoms here in Malaysia, made possible by local ICT distributor ECS. Under its wholly owned subsidiary, ECS Astar will distribute DJI’s Phantom range of drones namely the Phantom 3 and Phantom 4 and the Osmo a stabilized handheld 4K camera across its distribution network of more than 30 touch points across Malaysia including the IT, lifestyle, Consumer Electronic Chain Stores and e-commerce channels.
DJI is the world leader in unmanned aerial vehicle (UAV) technology and accounts for 70% market share globally, according to a report published by Oppenheimer in February 2016. More recently, DJI launched the Phantom 4, the smartest consumer drone to date with first-in-market intelligent flight features such as Obstacle Avoidance, ActiveTrack and TapFly.
ECS’ Chief Executive Officer Soong Jan Hsung said that the target market for these drones expand beyond the general consumers and create new opportunities for businesses in construction, property development, surveying and mapping, agriculture, security and cinematography industries, amongst others. Meanwhile, the Osmo will spark creative possibilities for videographers, journalists, sports enthusiasts and anyone who aspires to become a content creator.
This distribution agreement grants ECS a firm first-mover advantage into the ‘Internet of Things’ (IoT) market, where superior technology and lifestyles now integrate seamlessly.
A March 2016 report by Goldman Sachs estimates that global spending on drones by the commercial sector would reach USD21 billion over the next five years.
Of this, about USD11 billion would be generated by the construction industry, as drones would have the capability to deliver measurement accuracy and faster three-dimensional (3D) renderings of properties. Meantime, the agriculture market is expected to make up approximately USD6 billion of drone spending, recognising its ability to monitor and identify potential crisis areas.
DJI’s Phantom drones are priced at RM2,129 onwards, while the Osmo is priced at RM2,499.
