Microsoft has launched their latest SQL Server 2016, this will bring a revolution change in the Database Management System market as they offered many features and offers.

One of the key offers Microsoft made against the competition is that they are giving free software licensing, subsidised deployment cost and free training package for any competitor’s clients who migrate to SQL Server 2016 by signing up with their Software Assurance service. This is a limited time offer and it is only available until June 30 2016.

Microsoft SQL Server 2016 differentiate themselves with its main competitor, Oracle by having all advance functions such as OLTP, Extract Transform Load, ETL, Data Warehousing, Business Intelligence and Advance Analytics without having extra charges for adding such features. Not to mention that they also providing Mobile Business Intelligence(BI) without extra charge.

Other details of key features of Microsoft SQL Server 2016:

• Stretch Database technology is an industry first and allows users to dynamically stretch warm and cold transactional data to Azure so operational data is always accessible. This also enables users to have a cost-effective data strategy while protecting their customer’s sensitive data.
• Advanced analytics using new R support that enables customers to do real-time predictive analytics on both operational and analytic data.
• Always Encrypted, an extreme security encryption capability that enable data to always be encrypted at rest, in motion and in-memory to deliver maximum security protection.
• In-memory database support for every workload with expected performance to increase 30 to 100 times.
• New mobile BI support for iOS, Android and Windows Phone devices.
• Available on Linux in private preview, making SQL Server 2016 more accessible to a broader set of users.
• Unique cloud capabilities that enable customers to deploy hybrid architectures that partition data workloads across on-premises and cloud based systems to save costs and increase agility.

Reputable organisation such as MasterCard, UPS and BMW has already adopted MS SQL Server 2016 for it has offer many new features, benefit and advantages.

As per Golebiewski said “MasterCard is a prime example of an institution that was able to leverage and transform one’s disposition to take advantage of today’s industry trends, despite the disruptive nature of such a revolution. With SQL Server 2016, MasterCard was able to abstract tangible insights that it then used to empower its organization forward, with more meaningful products in a more efficient manner. This is exactly what Microsoft’s products and services (such as SQL Server 2016) were made for – to empower every person and organization to achieve more in this increasingly cloud-first, mobile-first world.”