Lazada Malaysia Introduces LAZADASTYLE Initiative; Confirms Short-Term Brick-and-Mortar Plans

This coming Hari Raya, there is no need to plan for shopping trips to malls; indeed, Lazada Malaysia is bringing back its ‘Riang Ria Raya’ campaign with an all-new platform – LAZADASTYLE.

It’s a one-stop shop, for the website and in a mobile app, that will assist fashion shoppers.

This programme will enable all Lazada users to easily and quickly discover the diverse range that the eCommerce platform offers. This comprises over 65 million brands and styles, coming from all fashion verticals like clothing, accessories, timepieces, and bags.

The campaign will feature three initiatives:

  • LazAdaStyle Fashion Reality TV Show: This is Malaysia’s first fashion styling reality show for TV. A collaboration with Media Prima TV Network, it brings together eight fashion stylists to find out who is the best among them
  • LAZADASTYLE Shopping Channel: This is available on the Lazada’s Mobile App and Website. It will provide a new entry point for fashion buying on Lazada.

  • LAZADASTYLE Pop-Up Store: This is Lazada’s first offline efforts. It is an official brick-and-mortar concept that will operate at select locations in the Klang Valley. For Lazada, this is a proof-of-concept that will allow users to touch and try out any fashion items; specifically, those that catches their attention. Users just need to use the app to scan the QR code to save in cart or purchase immediately.

The first offline presence idea from Lazada, this pop-up store will start operating at Citta Mall. It will then move to Taylor’s Lakeside.

The Lazada Riang Ria Raya campaign, running from 1 to 4 June 2018, will also have the following offers:

  • Discounts of up to 90% from technology vendor-partners and consumer good sellers
  • Over 600 flash deals and special bundles from fashion brands
  • ‘Shake-Shake Duit Raya’ game that offers all the chance to win Lazada shopping vouchers

More details about Lazada’s efforts and its Riang Ria Raya event can be found here.




Leave a Reply

Your email address will not be published.