K-Pop has been around for quite a long while and is getting more attention in recent years with K-Pop groups like BTS, BLACKPINK, EXO and MAMAMOO making a name for themselves in the global market. Just last year K-Pop had a high amount of online viewership in the Southeast Asian region, based on the global viewership distribution of the K-Pop clip published by BLIP. Indonesia and Thailand with 2.62 billion views and 2.15 billion views respectively.
Southeast Asia has also emerged as the third-biggest market for Korean music, according to data released by South Korea’s Creative Content Agency. South Korea is exporting millions of music content to the region after Japan and greater China, with a 60% growth in just two years.
Since its launch JOOX, Asia’s most dedicated music platform, has undoubtedly been instrumental in promoting the addictive K-Pop. Besides accessing their favourite Korean songs and playlists 24/7, K-Pop fans can spend time with their idols through exclusive live concert and event streams like the Melon Music Awards (MMA) and the Mnet Asian Music Awards (MAMA).
JOOX has recently produced and launched its first ever K-Pop programs, IDOL STATION, a weekly livestream program featuring the hottest K-Pop boy bands which has drawn an average of 500,000 accumulated views per episode across all JOOX markets and the new concept reality show I-LAND which will soon enter Phase 2 where 12 out of the 23 trainees will compete to be the final debuting Kpop boy group in the upcoming six episodes.
IDOL STATION promotes a more intimate relationship between fans and Korean artists, who are more than willing to let them through reality and variety shows into their personal lives. K-Pop group Verivery will interact with fans and promote their new album on August 4, 11 and 18.
I-LAND, a JOOX exclusive weekly program was presented by Bang Si-hyuk, the founder of Big Hit Entertainment, home of BTS, Tomorrow X Together and GFriend.
“Consumers all over the world have embraced a dramatic lifestyle change in the first half of 2020, which includes the way they consume media such as music. As more people see the value of entertainment livestreams, JOOX is also further setting its sights on bringing fans more of the content they love, such as the first-ever JOOX exclusive program IDOL STATION, which allows fans to interact with their idols, and I-LAND, the brand-new, spectacular K-Pop talent show,” said Angie Tan, Head of JOOX Malaysia.
JOOX also provides users with music videos such as BLACKPINK’s ‘How You Like That’ and the original soundtrack of ‘It’s Okay to Not Be Okay’ for fans who can’t really get enough of the K-Pop heat, allowing users to immerse themselves in an enriching Korean experience in the music app.
Be sure to download JOOX today! Available on Android and IOS.
