Those keen on getting a pair of earbuds that isn’t from a smartphone maker can consider these new Jabra offerings. As its latest wireless earbuds entry, Jabra knows it must preempt the anticipation for this device; it does so by opening Jabra Elite 65t pre-orders early on.
Fans who want to place a booking for the Jabra Elite 65t pre-orders may do so at selected local retailers. From 15 March to 8 April 2018, customers can visit campaign partner stores and try these new earbuds before pre-ordering. Jabra calls this the ‘Try Before You Buy’ experience; it’s a concept that allows customers all over Malaysia to try it out just so it’s doubly convincing for them.
According to Jabra, the next-gen earbuds build on the success of the Jabra Elite Sport. As it adds on new innovation, the Jabra Elite 65t continues the brand’s push to deliver an awesome sound stage; it achieves this while still keeping to its compact form factor.
Organising this campaign confirms how Jabra boldly believes this move will showcase the value proposition of its Jabra Elite 65t. In terms of retailers so far, there are only three exclusive retailers – All IT Hypermarket and Harvey Norman. The duo are available for on-ground engagement and even management as well. Those who engage the brick-and-mortar retailers, they stand a chance to receive bonus goodies. This includes a Jabra Elite Sport Towel or a store exclusive item. For All IT, it’s a 10,000mAh powerbank, while Harvey Norman is giving away a SanDisk Ultra 32GB flash memory.
As for online processing, 11street is managing that aspect.
“By pre-ordering, these customers will be one of the first in Malaysia to have own a Jabra Elite 65t. It will definitely address any disappointments when stocks sell out. Indeed, units available in Malaysia have a limit in quantity,” add KC Yap, Country Manager for Consumer Products, GN Audio A/S.
Just like its predecessors, the Jabra Elite 65t pairs design ingenuity with proper sound processing capabilities. Besides offering a wire-free experience, this next-gen earbuds also provide ambient sound suppression. It also sports a unique tailor-made music equaliser that is accessible via Jabra Sound+ app.
“Looking at the global response, we’re very confident that consumers here will also like the new Jabra Elite entry. Instead of reading reviews, we’d prefer they experience first-hand the innovative sound stage these new earbuds offer,” Yap adds.